Beauty Insights

Summary

Report submitted for FP20 Analytics ZoomCharts Challenge 19 (September 2024). The report was built with the E-commerce KPI Analysis dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI. 

Author's description:
In this project, I used Power BI to analyze key performance indicators (KPIs) such as sales volumes, profitability, and customer behavior for a global skincare and beauty e-store from 2020 to 2023. My report includes interactive features like drill up/down and bookmarks, allowing users to seamlessly switch between map and visual views. It highlights the most profitable markets, segments, and best-selling products, while also providing detailed insights into sales growth and profit trends across product categories. Additionally, the report features an analysis of the top 10 customers by country each year, offering valuable insights into customer spending. This dynamic report aims to deliver actionable insights to help the e-store achieve its goals of profitability and sales growth.