Marketing Campaign Analysis

Summary

Report submitted for OnyxData and ZoomCharts Challenge June 2024. The report was built with the Marketing Campaing Datase and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

• Main Dashboard: An overview and visual story of the marketing campaign, covering advertisements, devices, cities, channels, and campaigns.
• Collection Marketing Event Analysis: Detailed analysis of the Collection marketing event.
• Discount Marketing Event Analysis: Detailed analysis of the Discount marketing event.
• Device Analysis: Detailed analysis of device performance and user behavior in the advertisement campaign.
• User Behavior Analysis: In-depth analysis of user behavior in the advertisement campaign.
• Channel Analysis: Detailed analysis of user behavior across all marketing channels.
• Campaign Effectiveness: Comprehensive analysis of campaign performance and effectiveness.