Marketing Campaign Data Analysis

Summary

Report submitted for OnyxData #DataDNA and ZoomCharts Challenge June 2024. The report was built with the Marketing Campaing Dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

The report is essentially divided into three segments: I have conducted data analysis in the first segment, followed by recommendations based on that analysis. We understand the highly competitive nature of the marketing landscape, particularly on social media platforms like Facebook, Instagram, Pinterest, and Twitter. However, by optimizing our channels effectively and understanding spending trends, we can enhance our long-term conversion value.