Marketing Email Campaign Performance

Report submitted for the FP20 Analytics ZoomCharts Challenge, October 2024. The report was built using the Marketing Email Campaign performance dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

This summary provides a concise overview of email campaign performance from July to September 2024. Key metrics include the total number of emails sent, conversion rates, and the top client countries by engagement. It highlights trends in click rates, noting significant declines over time, and identifies the top campaigns by click rate. The summary also examines bounce and unsubscribe rates, client device usage, and engagement patterns by day of the week. Recommendations are provided to improve future campaign effectiveness through enhanced content, targeted distribution, and optimized timing.