Email Campaign Analysis

Summary

Report submitted for the FP20 Analytics ZoomCharts Challenge, October 2024. The report was built using the Marketing Email Campaign performance dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.

Author's description:

In this project, I conducted a comprehensive analysis of email marketing performance metrics to evaluate the effectiveness of digital campaigns over time. Key metrics examined include Total Emails Sent, Bounce Rate, Delivery Rate, Open Rate, Click-Through Rate, and Conversion Rate—critical indicators of campaign success in driving leads and customer conversions. Additionally, I analyzed performance across different email domains and segmented results by geographical regions to identify high- and low-performing areas, providing actionable insights to enhance campaign targeting and optimize outcomes.