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Summary
Report submitted for Onyx Data DataDNA ZoomCharts Mini Challenge, December 2024. The report is based on the Aurora Bank dataset and includes ZoomCharts custom Drill Down PRO visuals for Power BI.
Author's description:
Analysed customer transaction data to extract actionable insights regarding spending behaviors, customer segmentation, and financial health. Utilized Power BI to create an interactive dashboard that visualizes key metrics for improving customer engagement and identifying business growth opportunities. The project showcased: Customer segmentation analysis based on spending habits. Identification of high-risk customers using credit scores and debt-to-income ratios. Spending trends across various merchant categories.
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